The combination of a fashion library, a kid’s cinema, fragrance shops, locally designed collections, tailor and cobbler amenities, white-glove services, same-day delivery, and cafés and restaurants on every corner sounds like our idea of shopping paradise. With over 150 years in the retail business, Robinsons – located inside Dubai Festival City Mall – knows a thing (or ten) about hospitality, and so do the department store’s launch partners Chalhoub Group and Al-Futtaim.
With its inaugural month just underway, Robinsons has been wow-ing even the most veteran shoppers with its gorgeous layout, themed designs, and astonishing array of retail conveniences. While stores in Dubai must compete at the highest level of retail imaginable, Robinsons has comfortably secured a spot as the region’s biggest department store. In Dubai – where bigger is better – that was no small feat. Here, discover ten things you didn’t know about Robinsons and get to know the newest and most alluring new shopping destination in the region.
What's in a Name?
Robinsons has been around for over 150 years. It originally launched as Spicer and Robinson in 1858 in Singapore, and has continued to pursue excellence in retail ever since.
At three levels and 200,000 square feet, Robinsons is the biggest department store in the region.
Robinsons boasts 600 brands, 90 of which it stocks exclusively, including John Lewis.
Robinsons’ interiors feature impressive wood and marble displays as well as gorgeous interior gardens. The vertical garden and vertical garden columns were designed by Patrick Blanc, the legendary botanist designer.
The Dress Address
At the regional opening of Robinsons, the store proved its unique concept by packaging the event with an exclusive exhibition entitled Sultani: Traditions Renewed by Dr. Reem Tariq El Mutwalli. It examines the way women’s traditional dress in the UAE has changed under the reign of Sheikh Zayed bin Sultan Al Nahyan, and can be seen only at Robinsons until June 2017.
Beauty lovers are sure to flock to Robinsons not only because of its first-class beauty treatments and professionally trained makeup artists, but also because it stocks brand favorites like Tom Ford and Chanel alongside exclusive brands like Suratt and Edward Bess. In addition to its huge beauty department, Robinsons is opening the largest Aveda salon inside the department store next month, which will stand at 3,200 square feet.
Here and Now
Robinsons boasts the largest stock of John Lewis collections outside of the UK, with equivalent prices. Furthermore, Robinsons is the only retail destination where the beloved British brand can be found in the region.
Art for Art's Sake
For shoppers who need a moment to unwind after a busy day, Robinsons offers a unique concept called the Fashion Library Café on the first floor, where customers can dive into a wide selection of fashion magazines, books, and art/design albums.
At Robinsons, you can find a rotating and carefully curated selection of products by Emirati designers through a platform called “The Collector”, which was started in collaboration with Dubai Design & Fashion Council (DDFC).
Each floor of Robinsons boasts its own cafés and restaurants. You can find the French gourmet hamburger spot Big Fernand on the ground floor, and Wild & The Moon – which operates the Fashion Library Café – on the first floor. Meanwhile, the Japanese fusion restaurant Origami is set to open in May on the second floor.