Cartier Turns Humble Hardware Into Precious Jewelry

Installation Cartier Ecrou
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What is the mark of extraordinary design? It’s when an everyday object turns into something precious. When Aldo Cipullo first revealed his ‘Nail Bracelet’ for Cartier in the 1970s, his radical design was seen as representative of the anti-conformist movement of the time. After all, who else would think to propose humble hardware as a special piece of jewelry?

Fast forward to the modern day and the adage that good design doesn’t have to be complicated rings true. The legendary jewelry maison reveals once again a perfectly imperfect inspiration for its new collection, ‘Ecrou’, seamlessly capturing the geometric beauty of the shaft of a nail or the octagonal head of a nut in a new range of bracelets set to sweep the Middle East off its feet.

Cartier also reveals a bold new take on its much-loved ‘Juste un Clou’ range with a choker necklace. To celebrate this audacious spirit, artist and photographer Cerise Doucède casts her unusual eye in a visual performance depicting the new pieces suspended mid-air. See the phenomenal installations in the gallery below or in person at Salone del Mobile in Milan from April 4 to 9.

15 OPEN GALLERY
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