What to Expect at the New Hermès Pop-Up Shop (Hint: It’s to Dye For)

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Photo: Courtesy of Martial Schmeltz

‘HermèsMatic’, the latest pop-up concept by iconic Parisian brand Hermès, is landing soon in Dubai. Just like the previous editions, it will focus on scarves, rekindling your love for this wardrobe must-have in a setting that can only be described as an ultra-luxurious take on a retro laundromat.

Photo: Courtesy of Martial Schmeltz

Several pop-up shops will appear in offbeat locations around the world and that, naturally, includes Dubai. The ‘HermèsMatic’ pop-up shop will open its doors on April 13th at Place des Lumières in City Walk 2 and will remain there until April 22nd. There will also be a “Silk Ambassador” on site who will be able to share styling tips on new, unique, and fun ways to wear a scarf.

Photo: Courtesy of Martial Schmeltz

You can also revive your love for the closet staple by dyeing your own Hermès silk scarf in denim blue or fuchsia pink, using the orange ‘HermèsMatic’ machines in the pop-up’s mini-laundrette.

Photo: Courtesy of Alain Benoit

The waiting time to discover your newly revived silk piece will be 48 hours, with the service being offered for free. Once ready, the dyed scarf will be folded and packed and – ta-da – your old scarf has been given a new lease on life.

Photo: Courtesy of Alain Benoit

Don’t own an Hermès scarf yet? Don’t worry. There will be a dedicated space to buy the dip-dyed scarves that feature some of house’s most iconic designs, as shown below.

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