Tag Heuer, one of the most prestigious watchmakers in the world, has always chosen its ambassadors wisely (think: Brad Pitt and Tom Brady). The Swiss brand’s latest choice, Bella Hadid, is also a perfect example of that. Eager to reconnect with millennials, Tag Heuer turned to the stylish model of the moment, who is not only the newest face on its flag but also a new collaborator on photography projects, a passion of hers. Savoir Flair has the privilege to be the first to reveal a conversation between the beauty and the brand, which you can read below.
What is your relationship with time?
My childhood schedule was filled with school, training, and horse riding. It was run like clockwork, so now, looking back, I guess I relate time to structure. I love that my busy life today demands that same kind of structure, but on my days off I’m learning to be in the moment without being on anyone’s clock – just my own.
Do you change your watch often? If so, why?
I wear watches more like an accessory, so I go for whatever fits my look.
What’s the best advice you’ve ever been given?
My mom always told me to be humble, work hard, and treat everyone with kindness and respect.
Describe your favorite outfit.
I have always been drawn to old things that have history, so my favorite outfit would probably be something I found at one of my favorite vintage stores.
How do you manage your image? Is it just yourself making strategic choices or are you helped by business advisers?
I have managed and built my social-media presence on my own because it has always been something that felt natural to me, even before I was a model. Strategic choices for my long-term career, meanwhile, are made together with my mom, Ann Nelson, and Julien Clisson from IMG.
TAG Heuer’s new tagline is “Don’t Crack Under Pressure”. How do you cope with pressure in your job and on the podium?
I meditate, listen to music, and try to stay centered within. I am only human and sometimes pressure does get to me, but I find that dealing with the emotion without too much judgment is the fastest way to deal with it.