The region’s most talented designer just keeps getting better. For the season ahead, Madiyah Al Sharqi has abandoned her formerly sweet, saccharine, and elegant ship, and has instead jumped onto a cool-girl boat. For Spring/Summer 2017, the Fujairah-based designer continues to experiment with new shapes and styles, injecting exaggerated proportions, fluid silhouettes, and rugged textures into her collection. While her noted design aesthetic — in particular, a razor-sharp focus on intricate and exquisite embroidery — remains the same, the new direction has an athleisure vibe that is fresh, urban, and modern, ushering in a new era for the region’s most celebrated brand.
Not only does the new season come with a creative evolution for the talented designer, but it also sees the launch of Al Sharqi’s e-commerce website, which includes her collaboration with jewelry designer Donna Hourani (look out for the limited-edition pair of earrings which spell out ‘MAS’).
Discover Madiyah Al Sharqi’s new direction for Spring/Summer 2017 with the help of the coolest set of girls in town: Digital influencer Karen Wazen, The Luxury Arcade boutique owner Lina Mustafa, accessories designer Lilian Afshar, and fashion bloggers Anum Bashir and Parvané Barret.
Special thanks to:
Dubai Design District
Photographer Banan Al Awneh Production Assistant Camillia Kazem Fashion Editor Camille Macawili Makeup Hedi Kalmar of MMG Hair Ania Poniatowska of MMG