After Dolce & Gabbana’s millennial-filled show, Fendi is the latest luxury brand to kick off its new project that aims to target the younger generation. The Italian fashion brand has launched its “F is For…” project in true Fendi style – a raging, New York-based party in partnership with Boiler Room and attended by the coolest fashion kids such as Bella Hadid, Kendall Jenner, Alexa Chung, and A$AP Rocky. The new digital platform, celebrating the “Insta-generation” and created by millennials for millennials, is fast becoming a popular online destination. Here, Savoir Flair lists why.
Under the ‘Fulgore’ section, visual pleasure aplenty awaits with its contemporary fashion editorials that feature millennial models, all of whom were shot with an iPhone 7 in both old and new Fendi pieces.
Click on ‘Freedom’, and it will take you to the best places around the world. The city guides do not contain your standard-issue tourist traps, but rather a curated list created by millennials of the hottest hangouts. It covers an array of unforgettable and unconventional experiences worldwide – everything from an all-pink diner to vintage cinemas and cocktail bars dressed as vinyl shops.
Nice to Meet You
On the site, you will not only be introduced to a Fendi community of fresh faces (starting with American model Laura Love), but so much more. The luxury brand is taking its new and creative “It” list offline with unique experiences that go far beyond your usual fashion parties and runway shows. For live events, Fendi will be showcasing its young crew of up-and-coming creatives including hip-hop acts such as Migos, who performed at the launch party during NYFW.