Marilyn Monroe (quite rightly) declared that “diamonds are a girl’s best friend” and, as women, we would have to agree with her. Now, these undeniably expensive and infrequent purchases don’t just happen – or shouldn’t, at least. Before buying into some of the most precious possessions you will ever own, careful planning and consideration are highly advised.
If you find yourself confused by diamond-specification combinations and stressed out about the buying process as a whole, don’t worry; Savoir Flair is here to help. We reached out to the experts at Dubai Rocks for the key things to know before making this weighty decision, all of which you’ll find below.
Certification Is Key
The most important thing to remember when buying a diamond is to always look for certification by the Gemological Institute of America (GIA). The GIA invented the grading standards and is the world’s leading certification laboratory. Other diamond labs often over-grade diamonds, giving customers a false sense of security. For example, if the GIA graded a diamond correctly as an “H” color, another grading laboratory might grade the exact same diamond as an “F” color. If you want to know the truth, the whole truth, and nothing but the truth, then always buy GIA.
Determine Your Budget
We’re all guilty of falling into the trap of increasing our budget as we see different options during the buying process. The same thing happens with cars, houses, etc. Dramatically increasing your budget can lead to a stressful experience, so we’d recommend that you decide upon a firm budget range and (try your best to) stick to it for a really positive and relaxing buying experience.
Consult with a Trusted Expert
Whilst information is freely available online, there is always value to be had in talking to a trusted GIA-certified expert. Such an expert has the right professional qualifications to give customers impartial, no-obligations advice that will save you time and headaches.
Do Your Homework
Spend some time reading about the five Cs – certification, cut, carat (weight), clarity, and color – and then decide on what matters to you most. Whilst the importance of different variables is perceived differently by different people, the above is our recommended order on the hierarchy of importance that can be used as a guide during the selection process. For round diamonds, cut is very important as the quality of the cut impacts the sparkle, fire, and scintillation of a diamond. On the other hand, most people would struggle to differentiate between an “F” color and an “H” color, so this is a more flexible variable that can be compromised to achieve a certain price target.
Armed with the price of a GIA-certified diamond, customers can now benchmark the competitiveness of the pricing within minutes. Internationally recognized websites that retail GIA-certified diamonds give customers an added level of comfort that the retailer is offering them a great deal. Most online retailers operate on wafer-thin margins, so if a retailer beats an online price, it’s a fantastic deal.
Follow Your Instinct
If you have followed the above steps and narrowed your selection down to a final two or three great diamond options, there’s nothing wrong with following your instinct when it comes to selecting your winning diamond. All of the diamonds shortlisted should be beautiful, competitively priced rocks, so trusting your instinct adds a nice personal touch to the buying experience. Whilst the buying process used to seem impossible to comprehend, the Internet and the GIA have helped to redress the information imbalance between the consumer and the jeweler. Using the above simple approach will ensure that you get a beautiful diamond at an internationally recognized competitive price.
For further consultation, contact the experts at Dubai Rocks.