Is Anthony Vaccarello Putting The “Yves” Back into Yves Saint Laurent?

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Photo: Courtesy of Saint Laurent

During Hedi Slimane’s disruptive but profitable tenure at Saint Laurent, his 360-degree redesign of the legendary French luxury brand included a complete overhaul of the house’s new couture atelier, Hôtel de Sénecterre, a rebranding of its stores, logos, and overall aesthetic, and – most notably – the removal of “Yves” from the Saint Laurent handle. If you were on team “Ain’t Laurent Without Yves”, you might have forgiven Slimane’s shift toward a sleeker, more rock ‘n’ roll aesthetic but not his seeming dismissal of the house founder.

Today, a new era has dawned at Saint Laurent, with Anthony Vaccarello at the helm. At his debut Spring/Summer 2017 show, both logo-fied and luminous neon signposts were tangible signs that Vaccarello intended to honor the heritage of his new inheritance. The scene at Paris Fashion Week was bathed in the glow of radiant blue letters that spelled out the classic YSL ‘Cassandre’ logo, while other archival clues appeared on the runway. For a breakdown of all the ways Vaccarello is bringing “Yves” back to Yves Saint Laurent, browse through the gallery below.

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