Since 1837, Tiffany & Co. has been known to capture the spirit of the holiday season like no other. Sparkling jewels adorn the festive trees in Park Avenue homes, glimmering skylines of native Manhattan appear whimsically, and holiday melodies play — these are some of the moments that make for a Tiffany holiday theme, a core celebration of the brand. Further to these lovely sentiments, there’s more to why this high-end jewellery brand is so close to people’s hearts, wherever you are in the world. ‘Make the World Sparkle’ marks the latest holiday campaign based on the idea that it’s not just what’s inside the iconic blue box that matters (and sparkles) — the receiver of the gift also shines, as well as the world around them.
Now, isn’t that a lovely way of approaching the idea of jewelry gifting? Hollywood actress Elle Fanning captures the spirit perfectly (below), but there’s even more celebrating this season. In a rare opportunity, the legendary house has allowed for the making of its iconic holiday windows to be captured on camera, in this charming video produced by Savoir Flair. See trees trimmed with jewels, a lavish picnic in Central Park, a miniature flagship in festive spirit, and a Park Avenue terrace by watching the magic in the making in our video above.