Adidas Turns Ocean Waste into Cool Sneaks – and You Can Soon Own a Pair

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Adidas Turns Ocean Waste into Cool Sneaks – and You Can Soon Own a Pair

Plastic pollution, the perpetual threat that ocean wildlife faces today, has led to an unexpected partnership of genius proportions between Adidas and Parley, an environmental organization working to raise awareness about ocean waste. The two have joined forces, yet again, this time creating the ‘UltraBoost Uncaged Parley’ sneaker. A total of 7,000 pairs have been made, and the style will be available to purchase from mid-November onward.

So what makes these sneakers so special? A staggering 95 percent of the  Primeknit upper is made of upcycled ocean debris, while the remaining five percent features recycled polyester. Other parts of the shoe also include recycled materials – the laces, heel cap, and lining among others. Considering that each pair translates to the recycling of 11 plastic bottles, these trendy trainers are as environmentally conscious as footwear can get.

It might be “only” 7,000 pairs for now, but going forward, Adidas has committed to producing a minimum of one million using Parley Ocean Plastic by the end of 2017. The company’s end goal? To completely eliminate the use of virgin plastic from its supply chain. Joining in the mission are football teams Real Madrid and Bayern Munich; the players’ jerseys will be made entirely of Parley Ocean Plastic alongside the use of environmentally friendly, water-based printing on their gear.

Watch the impressive process in the video above before heading to Savoir Flair’s gallery to see the prototype of this innovative sneaker. To stay updated on both the eco-innovation mission and the launch of the ‘UltraBoost Uncaged Parley’ sneaker, sign up on the Adidas website. It’ll be the best thing you do all week.

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