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Designer Ayah Tabari of Mochi is known for her dedication to supporting stitching communities across the world. For her eighth ready-to-wear embroidery collection, she headed to Morocco, working closely with local artisans to bring her vision to life. What resulted is a beautiful union of Berber tapestry with contemporary designs and silhouettes.
“Spending time with the artisans definitely inspired me to make sure that I raise awareness of their incredible creative talent. The more people support Mochi, the more I can provide for the communities and not only change their lives in the short term, but also provide them with long-term jobs and monetary benefits. I hope I do their beautiful country justice,” she says of the experience. Scroll through as Tabari takes you to the vibrant, colorful markets and dusty-pink streets of Morocco in this travel diary, shared exclusively with Savoir Flair.
12OPEN GALLERY
1/12
Photo: Courtesy of Mochi
“On day one, I checked into the El Fenn hotel in Marrakesh to start my journey of creating the ‘Morocco’ collection. I was so excited to get started that I literally dumped my bags and headed straight out to start exploring the city.”
2/12
Photo: Courtesy of Mochi
“My first stop was at the Medina, where I starting looking for fabrics to make up the foundation of the collection. We searched for hours, and I was in my element. I’ve never seen such beautiful craftsmanship in one place, and trying to choose the fabrics was proving a bit of a nightmare – I wanted to use everything! We finished the search by sitting with the artisans who create the weave embroidery.”
3/12
Photo: Courtesy of Mochi
“After purchasing some fabrics, we ventured to Café Nomad,a place that I’d been recommended to visit during sunset. It was so peaceful, and the food was delicious. I went to bed after this as we had a super early start the next day.”
4/12
Photo: Courtesy of Mochi
“I started day two on a hunt for these crazy bread baskets that I’d seen at dinner the night before. After choosing the colors that I felt most suited the collection and organizing 100 baskets to be shipped to our HQ, the hunt for fabric continued.”
5/12
Photo: Courtesy of Mochi
“We had a quick pit stop at Café des Épices for lunch, and then searched the Medina again for Berber embroidery.”
6/12
Photo: Courtesy of Mochi
“We then visited the Bahia Palace; its ceilings and tiles were very captivating, and the hidden courtyard surrounded with greenery was so endearing. I pictured my Mochi ‘Muse’ from our new collection sitting here, and it got me so excited. I went to bed early again as we wanted to wake up at El Fenn for sunrise.”
7/12
Photo: Courtesy of Mochi
“On day three, we decided to do some sightseeing. The first stop was Jardin Majorelle, Yves Saint Laurent’s garden.”
8/12
Photo: Courtesy of Mochi
“Before exploring, we stopped at Café Majorelle for breakfast.”
9/12
Photo: Courtesy of Mochi
“We explored the gardens, and then stopped at La Sultana for lunch before heading back to the Medina to complete our hunt for embroidery.”
10/12
Photo: Courtesy of Mochi
“For the whole afternoon, I sat with the artisans who I had chosen to work with for this collection. It was fascinating. They had such open minds… I felt their souls flowing to create this work.”
11/12
Photo: Courtesy of Mochi
“On the way back to the hotel, we stopped by Musée Berbèrefor a quick look before having an early dinner at the hotel as we had to leave early the next day.”
12/12
Photo: Courtesy of Mochi
“Day four, the last day in Morocco. We woke up and had breakfast quickly as we had to rush to the airport. I was quite sad as I didn’t want to leave. Morocco gave me endearing new relationships, a spiritual journey, and a deeper insight into the art of traditional Moroccan embroidery – and I really hope it all reflects in this collection!”
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