Social-media platforms like Twitter and Instagram have been slow to adapt to consumer demands for new features, but Snapchat has led the charge when it comes to rolling out a constant evolution of improved interfaces and fun features like filters, memories, and more. For that reason, it is now the most popular social-media app among teens, has surpassed Twitter in daily usage, and is nipping at Instagram’s heels for the position of most used social-media platform in the world.
In fact, Instagram blatantly appropriated Snapchat’s ‘My Story’ feed for its own (sans filters, of course). Because there is no reciprocal ratings allowed on the site – as in, no one can “like”, “upvote”, or “star” your Snapchat post – and due to the anonymity provided by private follower lists, Snapchat creates the feeling of one’s own social-media oasis. For that reason, celebrities, popular style bloggers, and major brands have utilized the app to create a more personal outreach for fans, with original content and engaging stories.
In Savoir Flair’s Snapchat starter kit, you’ll find a comprehensive list of all of the celebrities, influencers, style bloggers, and fashion brands that you should follow in order to stay in the know.
This Forbes “30 Under 30” blogger from Sweden has amassed an enormous following on social media, but only her Snapchat account takes you deep into her personal life – from her beauty routine to what she eats for every meal.
Chiara Ferragni’s slogan is “The Blonde Salad Never Sleeps” and truly, by the looks of her Snapchat account, this veteran blogger is constantly on the move, from one project and one major city to another.
Although you can always find Aimee Song front and center at the world’s biggest fashion affairs, from the front row at fashion week to exclusive brand parties, her Snapchat makes you feel like you’re her best friend along for the ride.
DJ, socialite, fashion icon, and fitness expert Hannah Bronfman offers an inspiring look at her personal life via Snapchat, with lots of helpful advice dispensed along the way.
Irene Kim might be a model, but her biggest role in the fashion industry is “influencer”, and works with brands like Calvin Klein and Estée Lauder. Her daily Snapchat updates feature her outfits, beauty routine, and a personal look at her hectic schedule.
Chriselle Lim leads the kind of charmed life that many dream of. As a wife, mother, and fashion influencer, she balances the maternal and the material with remarkable ease and a gracious attitude toward the people around her.
True to the We Wore What formula that made Danielle Bernstein a fashion success story, her Snapchat is filled with OOTD posts, as well as intimate looks at her personal life.
Soo Joo Park
From behind the scenes at major fashion events to details about her runway beauty looks, Soo Joo Park’s Snapchat account shows what life is like for this top model.
Hailey Baldwin’s swift rise to “It” girl status may have started with her relationship with Justin Bieber, but this young model is proving that she has what it takes to conquer the fashion world on her own.
From hanging out with her glamorous girl squad to snuggling up with her dog at home, Taylor Hill’s Snapchat account reveals a lot about one of the industry’s most sought-after models.
While we’re used to seeing Zendaya slaying the red carpet, she takes a much more casual approach to her Snapchat stories, often showing herself without makeup.
From behind the scenes of her ad campaigns and runway events to slices of her personal life, Gigi Hadid’s Snapchat account will inspire in more ways than one.
Kylie Jenner has smartly parlayed her Snapchat account into a marketing ploy for her Kylie Cosmetics line, dropping the dates and times of new releases exclusively on the social-media platform.
Follow the younger Hadid sister, Bella, on Snapchat and you’ll also be following her on set as she models, out on the town with her squad, and relaxing beachside when she gets a rare day off.
If you’re curious about what goes on inside the Elie Saab atelier, look no further than the brand’s Snapchat account.
Gucci is slaying the Snapchat game by turning over its account to fashion influencers on a regular basis, demonstrating the Gucci world through their eyes.
Sneakerheads, get on board. For a first look at new and emerging products, ad campaigns, and Adidas events, follow the brand on Snapchat.
Burberry’s digital activations, ad campaigns, and more get the Snapchat treatment, as the brand invites you into its world with brilliantly orchestrated stories.
Louis Vuitton uses Snapchat in smart ways, like debuting its Cruise 2016 collection exclusively on Snapchat.
Your key to entering the glamorous world of Wang is via the New York City-based designer’s Snapchat account.
Calvin Klein’s image reboot recently introduced the brand to the world of Snapchat for the first time, making it one place where you can find out what’s going on since Raf Simons took over.
Tommy Hilfiger continues to court millennials via Snapchat by partnering with “It” girls like Gigi Hadid for special campaign stories and behind-the-scenes sneak peeks.
The glamorous world of Victoria’s Secret feels a little more accessible via the brand’s Snapchat account, which shows all sorts of collection, runway, and Angel details.
This TV presenter is not just one of the most beautiful women we’ve ever photographed, but she’s also one of the smartest. Her daily snaps also include glimpses of her adorable teacup pomeranian Momo.
From blogger and makeup artist to mogul, Huda Kattan has become one of the most recognizable names in the global beauty industry. Alongside impressive product features and beauty demonstrations, her popular Snapchat feed reveals her fun side as she tries on outfits with her young daughter, jokes with her sisters, and poses in twinning outfits with her husband.
Songstress Rotana Tarabzouni takes you inside her writing process and into the studio as she creates her new album, while sharing other personal, behind-the-scenes footage.
Clutch designer Lilian Afshar is an integral part of the Dubai fashion scene and one of its favorite “It” girls. Her snaps include behind-the-scenes looks at her design process as well as a glimpse at the fashion parties she attends.
For a serious case of lifestyle envy, check out blogger and style influencer Mr. Moudz’s snaps while he cruises in luxury cars, hobnobs with celebrities, and travels to far-flung locations like Paris and Istanbul.
With two infant twins and a toddler, Karen Wazen somehow finds the time to balance motherhood, fashion, and her role as a regional influencer with an incredible flair for personal style.
Regional “It” girl and mother to the adorable Zoe, Dana Hourani not only provides personal style snaps, but also footage of her songwriting skills and mothering talents.
Jessica Kahawaty, the current host of Project Runway Middle East, leads an exciting life of hosting, modeling, traveling, and sitting front row at fashion week. Follow her journey and her snaps for an intimate look at her life.
Ascia AKF Farraj
With two million followers on Instagram, a life as a top blogger with her and her husband’s shared site The Hybrids, and two small boys, Ascia is one busy woman. Follow her life on Snapchat for real-life scenarios that don’t appear on Instagram.
Lana El Sahely
From everyday happenings like hanging with family and eating a healthy breakfast to behind-the-scenes posts about her photoshoots, glamorous fashion events, and more, regional “It” girl Lana El Sahely sets the bar high when it comes to aspirational living.
Actor, model, and Chanel brand ambassador Razane Jammal gives an honest look at her life, including no-makeup selfies and confessional videos, alongside glamorous previews of her stylish endeavors on Snapchat.
Simi and Haze Khadra
On Snapchat, international “It” girls and twins Simi and Haze Khadra lead the kind of covetable life populated by exclusive DJ gigs at the hottest clubs in the world, hanging with celebrities like Kendall Jenner, and more.
The gorgeous “It” girl behind Madame Bijouxx, a luxury lingerie boutique based in Kuwait, Yalda Golsharifi shares fitness-inspiration posts, personal family videos, beauty tips, and more on her popular Snapchat account.