Belonging is an innate human need, which is why the “You can’t sit with us” meme from Mean Girls was a particularly caustic reminder of how it feels to be on the outside, looking in. Sharing an emotional connection, a similar outlook on life, and a common cause are all foundational components of building a community, but surprisingly it’s a shared sense of style that transmits a group’s identity.
For that reason, fashion designers are often obsessed with defining an aesthetic that their “tribe” can then share, giving rise to fashionable packs of women the world over who make style the tangible attribute of their chosen community. These deeply embedded human traits are the reason we have Taylor Swift’s #girlsquad, for example. Take a moment to think about your personal sense of style, your values, and the kind of support you’re seeking from a group, then follow our guide to figure out which girl gang you should join.
Gucci Gang – a group of hip teenage girls from Paris – causes a social-media frenzy every time it posts its antics on Instagram. However, it’s the girls’ thrift shop-sourced sense of style that really sets them apart. Although “Gucci” is in their moniker, Angelina (15), Annabelle (16), Crystal (14), and Thaïs (15) prefer tomboyish looks. They tend to strike relaxed poses, which are the antithesis of the “trying too hard” street-style photos that one has come to expect of Paris. If you are from Generation Z, love vintage clothes and retro kitsch, and have a rebellious streak, Gucci Gang is the one for you.
Some squads represent aspirational qualities like wealth, fame, and beauty, but no one has set the bar higher in those departments than Olivier Rousteing and his #BalmainArmy. Not only does his ever-expanding group contain “It” girls like Jourdan Dunn and Kendall Jenner, but he also extends a welcome to a veteran generation of supermodels like Claudia Schiffer, Cindy Crawford, and Naomi Campbell. Ageism, after all, isn’t the Balmain way. If glamour and status are your ultimate obsessions, the #BalmainArmy offers premiere membership.
Let’s face it: there’s no one on Earth more powerful, more talented, or more beautiful than Beyoncé – at least that’s your mindset if you’re a self-identified “Bey Bae”. One could hardly be faulted for being obsessed with the world’s biggest pop star. After all, she has the creative genius, vocal talent, dance moves, and wardrobe to back up even the loftiest claim to perfection. Bey wants you to love yourself (remember, you’re #flawless), so tell ‘em “Boy, bye” if they don’t get your fanaticism. If you are a feminist and identify with Queen Bey’s body politics, get in formation.
Smith Family Ties
Maybe you’re not seeking an external community to validate your existence – maybe you were born into one. If your siblings are your highest priority, you might identify with the Smiths – a.k.a. Lucky Blue Smith and his sisters Pyper America, Starlie Cheyenne, and Daisy Clementine, all of whom are models and in the same band, The Atomics. They’re the Partridge Family for a new generation, except this time they’re also social-media celebrities with their own individual followings on top of a collective Smith-family fanbase. If family is everything, you can pretend that the Smiths are your second cousins, twice removed.
If you’ve been paying attention to the front row at Fashion Month for the past few seasons, you may have noticed the takeover of K-pop celebrities like G-Dragon and 2NE1’s Sandara “Dara” Park at major shows like Chanel and Fendi. The street-smart style of these Korean pop-music celebrities has caught the attention of the industry, and we have a feeling they’re not going anywhere. Park is particularly fashion forward but shows off a more relaxed attitude toward clothes when she’s hanging with her crew, dressing down in denim and tees. If you love K-pop and find yourself caught somewhere between the worlds of high fashion and high street, sign up for the K-Pop Krew.