What started as an unexpected product range from regional designer Huda Al Nuaimi has become a playful collection of handmade brooches and pins that can be purchased through MatchesFashion.com, one of the world’s leading online luxury retailers.
The embellishments are either beaded or sequined and available in different designs, including rainbows, flamingos, pineapples, popcorn boxes, and red lips – all in keeping with the values of her brand. The end goal for Nuaimi, as she tells Savoir Flair, is to celebrate female individuality and have fun. “They adorn my jackets and jeans. I place them on my scarves and belts. I hang them on my bags and have them over my shoes. I also love them over dresses or jumpers. They’re so versatile and give you a chance to experiment,” she shares.
Explaining how her relationship with MatchesFashion.com began, the Dubai-based designer tells Savoir Flair, “I had the opportunity of meeting Ruth Chapman at a private event hosted by my dear friend Rosemin Manji. I was holding a Balenciaga bag that I had just embellished. Ruth and I had a lovely conversation and, as I went to say goodbye, she looked at the bag and said, ‘I love what you’ve done to it.’ That’s when I told her about the concept being 100 percent handmade. E-mails were exchanged, but nothing was ever confirmed as there is a procedure to be followed… let’s just say the heavens were smiling down on me.”
This inspired Nuaimi to further expand the line into a permanent category within her collections. As for what the future holds, we’re told to expect chokers and shoe-lace embellishments – and we can’t wait!