With so much drawstring construction and so many oversized fits, Sportmax's Spring 2017 collection felt rather democratic.
For Spring/Summer 2017, Sportmax’s message was clear and concise: Go with the flow. An artistically appointed collection informed by seaside life was carried on literal waves made from undulating line prints and rippling, oversized shapes that were contained by gathered and drawn construction. The ebb and flow of the presentation was articulated by a strong mix of textural and print details combined with the brand’s signature luxe minimalism.
From the outset, Sportmax displayed an enticing variety of day dresses in a parachute-like material that featured cut-outs with puckered gathers, ruched waistlines, corded drawstrings and other elements that pulled and pinched the fabric into unusual shapes. Some featured bubble hems with hanging panels on one side, while others showcased cartoon fish prints and ruched construction. In addition to a wide variety of frocks – both fitted and relaxed – Sportmax also focused on sleeveless jumpsuits with ruffled crumb-catcher necklines, separates with fluid toppers and casual drawstring trousers, slope-sleeved sweater dresses, and a few gorgeous oversized rain ponchos.
With so much drawstring construction and so many oversized fits, the collection felt rather democratic, in that women of all shapes and sizes would be able to wear the looks and cinch them to conform to their particular body type. Even eveningwear, which came in beautiful silks and paillette-adorned surfaces, evoked the “one size fits all” theme. This innovative drawstring motif not only created fashion-forward surfaces and democratic silhouettes, but it also reaffirmed the notion that playfulness and luxury can co-exist beautifully.