This is one of Prada’s sportiest collections in recent memory, but each look displayed eccentric, feathered accents, making the aesthetic hard to pin down.
Miuccia Prada has long enjoyed her status as Milan Fashion Week’s “coolest” designer, but lately Alessandro Michele has laid claim to that throne. Prada has taken a backseat to Gucci’s magpie-aesthetic, and an embattled Chinese economy has contributed to its shocking 25% decline in profits in the first half of the year. This is due, in part, to Prada’s reluctance to place her beloved brand into the online mainstream, both on social media and e-commerce. For Spring/Summer 2017, in order to revive interest in its offerings, Prada imbues its presentation with firm modernity and a lot of feathers. In addition to a stellar collection, Prada also enticed fans with a spectacular multi-screen installation that featured a collaboration with director David O. Russell (Silver Linings Playbook, American Hustle), which acted as a backdrop to the event and will also premiere in full in Los Angeles and on Prada.com on November 1.
Although Prada has always loved a sort of twisted, nostalgic aesthetic that put the screws to retro classics, she is now firmly looking toward the future. Welcome to Prada Spring/Summer 2017, where scuba vests, surf shorts, leather bombers, and mandarin-collared suiting act as counterweights to flower power layers of turtlenecks and shirtdresses. This is one of Prada’s sportiest collections in recent memory, but each look displayed eccentric, feathered accents, making the aesthetic hard to pin down. One of Prada’s most painful stumbling blocks has been its accessories output, but that course was corrected with an enviable array of cool platform sandals, plastic slides, kitten heels, gorgeous handbags, bulky clutches, and futuristic eyewear. With modernity at the fore, a vibrant inviting palette, clashing patterns, and radiant accessories Prada’s future looks brighter than ever.