Life Is but a Beach Chair According to Rosie Assoulin’s SS17 Collection

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Spring/Summer 2017 found Rosie Assoulin reminiscing over relaxing days at the beach, an ethos she managed to convey despite her show taking place in the midst of the chaotic, cobblestone-covered streets of New York’s Meatpacking District. Right off the bat, she channeled breezy days under the East Coast sun by tempting guests with a colorful table of salt water taffy (a sugary treat originating on the boardwalks of the Jersey Shore in the 1980s) as they entered the presentation before offering up a set made of Styrofoam packing peanuts and a stack of colorful beach chairs as the backdrop for another one of her wondrous-but-wearable collections.

Photo: Courtesy of Imaxtree

The designer continued her seaside references with several colorful maxi dresses in a palette of primary colors said to be inspired by vintage beach parasols. Elsewhere, festive straw hats were worn by models dressed in a variety of separates crafted in contemporary silhouettes, with plenty of wide-legged trousers, bulbous sleeves, and halter-wrap tops thrown into the mix.

Another collection highlight? A retro 1950s-esque bowling shirt with a notched collar and bold stripes shown with a pair of pants made entirely of hand-stitched ribbon (this is the first time Assoulin has experimented with this technique). Noteworthy accessories included Swarovski crystal-embellished sandals and a special line of geometric sunglasses created in collaboration with Morgenthal Frederics, which came together with the breezy garments to solidify a cool and nostalgic beach vibe for SS17.

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