It has been one year since Thakoon Panichgul showed on the New York Fashion Week runways, and the extra time has allowed the designer to regroup and restructure his business model. With the help of new business partners, Thakoon joins the swelling tide of brands taking on a new “consumer-facing” model that puts collections into the hands of shoppers the second they show on the runway. This means that – while the Spring/Summer 2017 shows are underway in New York – Thakoon’s instantly shoppable collection falls under the banner of Fall/Winter 2016.
With this bold step forward, Thakoon has placed itself at the forefront of fashion’s retail future.
This much is radiantly clear from the collection’s autumn-oriented looks, which feature sharp lessons in layering and plenty of cozy knitwear. Thakoon’s sartorial solution to frigid temperatures is as inviting as it gets, with each model representing the cooler season in stacks of ribbed cardigans, Astrakhan fur outerwear, asymmetrical skirts, and buffalo plaid jackets. Touches of femininity in the form of lace paneling add a feeling of low-key glamour to the proceedings, making Thakoon’s collection a one-stop shop for all your winter needs.
Although the weather in New York still feels like summer, Thakoon is offering “the new now” by making his collection immediately available at Thakoon.com with the accompanying hashtag #ShopItRightNow. With this bold step forward, the brand has placed itself at the forefront of fashion’s retail future.