Feminine ease is the key takeaway from today’s Noon by Noor Spring/Summer 2017 show, which was held in a white-washed warehouse in west SoHo this morning. Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa delivered their signature notes of modern femininity through iridescent embellishment, sheer layers, fluid draping, and lightweight fabrics. The designers demanded the audience rise and shine by kicking off the presentation with a chirpy white tulle midi dress, setting the stage for a parade of organza slip dresses, maxi gowns, and crêpe de chine mini shorts in shades of pale pink, salmon, and antique gold.
Meanwhile, luminous blooms (a reference to the flowers found in the designers’ homeland of Bahrain) and white mesh bombers hit all the timely notes of the season. With 36 looks in total, the collection took a slightly darker turn towards the end as the figurative sun seemed to set on the Noon by Noor woman, with look 30 offering a black blazer and bralette paired with fitted cotton pants, look 35 serving a black lace midi dress, and a dramatic organza corset jumpsuit rounding out the collection. These final looks felt very grown up (but still in line with the rest of the collection thanks to the light textiles used) among the maxi gowns and floral jacquard pantsuits that first marched the runway, making Noon by Noor’s Spring/Summer 2017 collection a graceful demonstration in the art of fancifully feminine day-to-night dressing.