The year 2016 marks the inclusion of the term “athleisure” into the Merriam-Webster dictionary. This combination of the words “athlete” and “leisure” hits the sweet spot on the Venn diagram of “I work out” and “I’m stylish without trying too hard” – hence the insane popularity of the trend. We predicted athleisure’s rise back at the beginning of the year, and dozens of celebrity collaborations and designer partnerships have since lent support to our theory. With so many athleisure lines currently on the market, Savoir Flair narrowed down the five athleisure collaborations that you need to know about, stat.
Photo: Courtesy of Nike
While Givenchy’s Riccardo Tisci already has two sneaker collaborations with Nike under his belt, it is his new athleisure line with the global sportswear brand that we are most excited about. Tisci’s colorful patterns and playful prints are not only incredibly visually appealing, but they also appear on hardworking technical fabrics that were gym-tested for quality. That means this athleisure collaboration works hard and plays hard.
Blame Vetements’ recycling of pop culture if you want, but all of a sudden forgotten brands are making a comeback. One brand benefiting from a resurgence of nostalgia is Juicy Couture, which has also boosted its “cool factor” with the help of a well-timed athleisure collaboration with model Behati Prinsloo. This fun collection riffs on 80s fonts for logos and longline shapes for comfort.
For fans of Matthew Williamson’s vibrant prints and patterns, his new ten-piece collaboration with USA Pro will satisfy your every athleisure desire. With all-over tropical prints saturating the collection, the mix-and-match potential of the designer’s work is endless.
This fall, Jason Wu and American sportswear brand FILA are set to launch a brand new collaboration, which celebrates the clean and minimalist aesthetic that the designer is known for. Wu reached for outside influences to inform his designs, using 1940s Italian newspapers to add texture and variety to his zip-up tennis dresses.
Charlotte Olympia is one of the many designers who has struck gold in the athleisure department thanks to a ten-piece RTW collection that she designed in collaboration with Bodyism. This adorable collection features cat-face prints and leopard patterns and is ideal for all levels of your workout and beyond. Olympia wisely chose to launch the collection at exclusive points of sale around the world before making it available to the global mainstream.