What Lies Ahead: 5 Predictions on the Future of Fashion Retail

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Tommy HIlfiger 5th Avenue Flagship Store Virtual Reality Shopping
Photo: Courtesy of JWT Intelligence

Collections of big data, 3D printing, virtual-reality shopping experiences – in the words of Drake, “What a time to be alive.” In our rapidly evolving technological age, the retail sphere is changing at lightning speed, which means the way you shop for clothes, accessories, and more will be radically different in a decade. With so many fast-paced developments, it can be hard for consumers to keep up with the “next big thing”. However, Savoir Flair has its finger on the pulse, bringing you a real savvy idea of how you’ll be shopping in the future. Read on to discover our five predictions that will likely take place in the next ten years – or even sooner.

1

You Will Become Your Own Designer

One of the biggest changes to the fashion industry is coming swiftly down the pipeline, as experts predict that we will be 3D-printing our own wardrobes in the future. Clearly, this idea has sounded the alarm with designers who are wondering how to protect the intellectual property of their designs. Some suggest that in the future, designers will not be creating and selling their collections en masse, but rather licensing aspects of their collections to the public who will then pay for a design blueprint to print off at home. Of course, this is problematic in its own right; not all source materials and printers will be the same or have the same capabilities, after all. However, with 3D printers becoming more readily available and inexpensive, it seems like becoming your own designer is only a few years away.

Imakr 3D Shoes in the Machine and on the computer
Photo: Courtesy of Daily Mail
2

Data Collection Will Change the Way You Shop

Authors and philosophers have long warned us about “Big Brother” lurking in the future – an entity that strikes us as scary and unwanted. Clearly, none of us want every moment of our private lives spied on. Our phones, however, are already doing that! The collection of big data was first implemented for positive consumer benefits, namely, learning your shopping behaviors and transmitting this knowledge to brands in order for your preferences to be met. This ultra-customizable shopping future means a retail experience that is tailored to you and you alone.

3

Collections Will be Released All Year Round

With trans-seasonal and seasonless collections striking a chord with modern-day consumers, the idea that collections will be released all year round is not exactly surprising. Brands need a clear-cut way to reach their patrons, and the seasonal schedule just isn’t delivering. By the time the clothes hit the shelves – six months after we’ve seen them on the runway and then all over social media – we’re already tired of them. This is called “consumer fatigue”. However, if brands adopt a Zara model, which releases new looks every single week, they can eradicate consumer fatigue and bring shoppers up-to-the-minute styles that will satisfy their insatiable demand for instant gratification.

Gregory Parkinson Tran Seasonal Collection
A glimpse of Gregory Parkinson's seasonless collection | Photo: Courtesy of Gregory Parkinson
4

Wearable Tech Will Become the Norm

Pretty soon, we’re not even going to be using the term “wearable tech” because all of our clothing and accessories will be technologically advanced. Experts predict that a majority of what we wear will be embedded with cloud-based technology, solar power, temperature regulation, software sensors, and more. Think Google ‘Glass’, but for your entire body.

5

Most of Your Shopping Will Be Done on Your Phone

It is increasingly the case that we shop on our phones thanks to mobile-adapted e-commerce sites and plug-ins on social media like Like to Know It. However, Forrester, a technology and market research firm, predicts that mobile purchases (“m-commerce”) will make up 49 percent of all e-commerce transactions – that’s $252 billion in sales – in as little as four years. If m-commerce reaches that level in only four years, think about what it will grow to in ten.

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