One major sign that Tommy Hilfiger was at the cusp of reinventing its image in the modern luxury market was the inclusion of Gigi Hadid as the show closer for its Spring/Summer 2016 show. By tapping the always-influential Hadid on the runway, the American sportswear brand was piquing a new generation of millennial interest. However, it has taken things up a notch by becoming one of the first major luxury brands to adopt the new direct-to-consumer model. Tommy Hilfiger is also further harnessing Hadid’s soaring star power by entering into a design partnership with her.
This week, the highly anticipated Gigi Hadid x Tommy Hilfiger collaboration released images of the forthcoming collection, which features classic brand signatures updated for the millennial generation. Hadid’s personal style is imitated the world over and, true to form, she injected the designs with her preference for body-conscious silhouettes and athletic shapes. The model’s on-trend elements were fused elegantly with Hilfiger’s iconic nautical styles, like marinière stripes, sailor-button trousers, and military-inspired outerwear.
The full Gigi Hadid x Tommy Hilfiger collaboration will be unveiled during the designer’s show at New York Fashion Week in September, but a sneak peek can be seen in the gallery below.