#LoveNotLike: The Scoop on Tiffany’s New Collection

#LoveNotLike: The Scoop on Tiffany’s New Collection
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Tiffany & Co. introduces its new collection, ‘Return to Tiffany Love’, with a digital campaign entitled #LoveNotLike that features three models who are sure to pique your interest. The message? “We live in a social culture of ‘like’ but, for Tiffany & Co., ‘like’ is not enough. #LoveNotLike communicates the belief that love, as an attitude, is something to uphold and celebrate,” explains Diana Hong, VP of Digital Marketing at Tiffany & Co.

The dynamic, millennial-aged models of the #LoveNotLike campaign include Pyper America Smith, Fernanda Ly, and Imaan Hammam. Each embodies this message, as captured in a short film brimming with optimistic vibes and, of course, lots of recently launched jewelry. The designs feature the iconic heart that has been reimagined as gold and silver charms – with or without diamonds – and with bold links or dainty double chains. Love is certainly all around, and Tiffany invites us to share it.

Watch the video above and browse through the gallery as the three influential models share some thoughts on their favorite pieces of the collection, what love means to them, and much more.

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