While the legendary house of Chanel has long impressed the world with its intricately crafted clothing and accessories, few people are aware of the intense labor of love that goes into the making of the brand’s most elite looks. Over the years, Chanel has acquired many famous couture ateliers – some of which even pre-date its existence – and this group of specialty ateliers is known as Paraffection. Under the umbrella of Paraffection, ateliers that focus on the smallest of details (everything from feather applications and buttons to fabric flowers and gloves) help create Chanel’s exquisite couture and ‘Métiers d’Art’ collections. Furthermore, Chanel’s acquisition of these ateliers helped rescue the faltering haute-couture sector, as many of these maisons were struggling before the brand bought them.
With Chanel recently acquiring family-run company Richard Tannery – a specialist in lambskin – Savoir Flair felt this was the perfect time to investigate its acclaimed ateliers. In this exclusive feature, we take you behind the scenes of seven incredible maisons for a look at the action as skilled artisans craft unbelievably intricate details for Chanel’s collections.
Photos: Courtesy of Chanel