A situation with twice the fashion and twice the fun now has an official label – “twinning”. The term, coined by the millennial generation, has turned into a massive trend on the streets – fashion editors, models, and even bloggers are now dressing to coordinate with (or downright match) the outfits of their best friends.
This rather creative new epidemic has been spotted on everyone from celebrity couples to Instagram’s most stylish sisters. We owe it, however, to supermodel duo and twinning experts Kendall Jenner and Gigi Hadid for making it not only okay to dress alike, but actually cool to do so – even the latest collections by brands like Gucci, Dolce & Gabbana, and DVF reflect the twinning trend. And naturally, our favorite high-street brands soon followed suit.
This new fashion fad is so much more than just a declaration of friendship. The coordination of outfits is aesthetically attractive, thus making for endless Instagrammable moments and street-style snaps. Getting it right, however, is another matter altogether. The correct approach is to keep things subtle yet pay extra attention to details. Try to style your ensemble nonchalantly as opposed to aiming for a matchy-matchy, 90s-inspired look (hint: this is not about resembling a member of Destiny’s Child). For example, experimenting with complementary color palettes, similar fabric textures, or seasonal statement pieces will ensure that both “twinners” look equally chic.
Flip through Savoir Flair’s gallery for a series of style inspiration and related retail picks, and scroll further down for five tips to help you perfect the art of twinning.
Pick a Twin
Simply put, make sure you and your twinning buddy complement one another.
Feel free to coordinate the color scheme, choice of print, or the overall vibe – just remember to keep it simple.
Not So Matchy-Matchy
Take a cool swing at your twinning moment and be creative – the idea is not to look like five-year-olds dressed alike from head to toe.
Play with Dimensions
Dress similar enough to mesh well with one another, yet keep it different enough to make things interesting.
Stay True to Yourself
Don’t lose yourself in the process of matching up. Instead, add your own touch and individual flair to make it more personal to your taste, body type, and style.