Destination Sneaker: Gucci Invites Visual Artists on a Creative Journey

Destination Sneaker: Gucci Invites Visual Artists on a Creative Journey
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Dubbed #24HourAce, a new project by Gucci invited international visual artists to create short videos around the brand’s iconic tennis shoe, the ‘Ace’ sneaker. As part of this collaborative project, creatives from across the globe participated by taking over Gucci’s Snapchat account for one hour each, making for a day’s worth of dynamic content. Chinese animator Winnie Chi and Brazilian painter Ananda Nahu were just two of the artists who took part.

Watch Savoir Flair’s favorite short film by multidisciplinary designer Adam Csoka Keller above, and head to Gucci.com/24hourace to see the complete roundup. If after all this you’re tempted to add a pair of statement-making sneakers to your closet, shop our favorites by design maestro Alessandro Michele, below.

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