#TreatYourself: 9 Online Sites with the Best Under-The-Radar Brands

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Photo: Courtesy of @The_Odivo

Payday weekend is coming up, and that can only mean one thing – it’s time to treat yourself to a one-of-a-kind piece that’s a mere click away. To get you started, Savoir Flair has found nine online stores that not only scour the globe for upcoming fashion designers, but also deliver their oh-so-chic creations straight to your doorstep. An even bigger upside? Shopping from any of these stores practically guarantees that you won’t spot anyone else wearing the same outfit as you are.

Keep scrolling to discover the many, many hidden treasures that await.


Avenue 32

While the usual suspects are also available at this London-based online store, it’s about to become your go-to for quirky fashion finds from the likes of Mira Mikati, Muzungu Sisters, and Macgraw.


Photo: Courtesy of @Avenue32


With an impressive, long list of local and international fashion designers, this US-based online retailer gives shoppers access to over 2,000 emerging and contemporary brands such as Delfina Balda (pictured below).


Photo: Courtesy of @Garmentory

More Is Love

On this cool Tbilisi-based online store, you’ll find an array of statement pieces that are veritable head-turners, yet surprisingly easy to mix and match.


Photo: Courtesy of @MoreIsLove

Not Just A Label

This influential online retailer has an eye for the next big thing in fashion. A purveyor of all things emerging, it boasts some of the coolest brands from over a hundred countries. You’ll love the fact that you’ve probably never heard of most of them.


Photo: Courtesy of @NotJustALabel

Other Shop

Other Shop is based in the melting pot that is Soho, London and focuses on independent designers with a strong background in design and craftsmanship. You should also know that pieces by these designers are mainstays-in-the-making for your closet.


Photo: Courtesy of @OtherShopLondon

The Label Monster

The buyers at The Label Monster travel far and wide to bring fashion brands from Australia, Japan, South Korea, Ukraine, and more to its urbanite customers. The selection of wearable investment pieces here is flawlessly curated.


Photo: Courtesy of @TheLabelMonster

The Odivo

The Odivo delivers luxurious, standout staples from brands like A.W.A.K.E. and Anna October, which are already a big hit on the streets of New York, London, Milan, and Paris.


Photo: Courtesy of @The_Odivo

The Rising States

The Rising States acquired its name from the previous tenant of its brick-and-mortar shop in New York City. Head over to the website and shop really cute swimwear by Wymann, Samantha Pleet, and Mary Meyer at a discounted price.



Photo: Courtesy of @TheRisingStates

Wolf & Badger

Founded in 2009, this Notting Hill-based online shop brings together under-the-radar brands and designers, giving them some much-needed attention. Its roster boasts 600+ names that are carefully selected on the basis of quality, timeless appeal, and unique design perspective.


Photo: Courtesy of @WolfAndBadger
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