In honor of Savoir Flair’s seventh anniversary, our editors each reveal a day in their lives. Read on to learn about the making of a luxury magazine and what goes on behind the scenes as we work — day in and day out — to reveal the Middle East’s most inspirational faces, places, and spaces to our readers.
Meet Savoir Flair’s Accessories Editor, Sophie Gerendasi.
My alarm goes off.
Alarm number two. I really try and drag myself out of bed, otherwise it just gets more and more difficult – this is tried and tested. Every morning, I use 8 different beauty products, including my favorite Jo Malone shower gel and Aesop lotion.
Before tucking into my usual oat bran porridge, breakfast always starts with 2 large glasses of water with fresh lemon squeezed in – it’s super refreshing and helps start off my day on a hydrated note with a healthy dose of vitamin C. I’m addicted to perfumes and do not leave my house without at least 3 spritzes of a scent that I feel matches my mood that day. I adore Frederic Malle fragrances to the point that I consider myself a bona fide fan of his.
I love arriving at the office early to start news monitoring. I look at my 10 favorite news websites every day to get updated, check my 50+ new e-mails, and get to work. The editorial team discusses news daily, which is a very fun part of our morning routine and involves at least ten minutes of giggles, straight up, after which we’re all 100 percent up to date on world, fashion, and entertainment news. I need music when I work and listen to new tunes and old favorites for four to five hours per day – that translates to a lot of hip-hop in my ears. I usually have at least one or two events to attend each day, which leads to at least 20 Uber rides a week.
There’s usually a lunch meeting or event, like the one I’m attending today at the Four Seasons. I look at a lot of products daily as my job involves curating content on a continuous basis. At events, I’m introduced to the latest launches of beautiful jewelry pieces, shoes, bags, and everything in between. I take photos of everything I’d like to highlight for our readers, which essentially means over 100 new product photos are added to my phone – weekly.
I’m back in the office with a goodie bag (or two), only to find deliveries of lovely gifts or new products on my desk. #DubaiLyfe
By this time, I’ve looked at 200+ e-mails, written two features, browsed approximately 300 product images from which I have selected the perfect ten or 20 for my stories, and done at least three hours of research.
There’s usually an evening press event to attend at a glamorous location around town. I talk to several people at each – PRs, influencers, and other editors. I love food, but I usually try to stop after 3 canapés at these events (otherwise things get out of control).
I have a lot of friends around town, so catch-ups basically happen every single day. That means approximately 4 restaurants a week, 2 bars, 1 home, and a whole lot of familiar faces.
When I reach home, I try really hard not to hit the sack, but go for an evening run instead. It switches my mind off and makes for a very good night’s sleep afterwards. I run around 7 km in the Marina area – it’s probably best not to disclose how long that takes me!
After a refreshing shower and having sent my last (and probably 500th) WhatsApp message of the day, I drink a cup of tea and apply four creams – face, eyes, hands, and feet – before heading to the land of nod.