Dima Ayad is experienced with the kind of day-to-night looks that real women wear.
Juggling a fashion brand and a behind-the-scenes position at one of Dubai’s leading luxury hotels means that Dima Ayad is experienced with the kind of day-to-night looks that real women wear, and her fashion line reflects her passion for wearable, stylish clothes. For Fall/Winter 2016, Ayad’s looks are more exuberant than they’ve ever been and have moved away from the desert palette of Spring/Summer 2016 to embrace a technicolor range of hues like turquoise, violet, and crimson. “This collection is loud and assertive,” Ayad shares with Savoir Flair. “The unique pieces are timeless and can be dressed up or down depending on every woman’s own independent style.”
Beyond her usual line-up of body-skimming silhouettes and relaxed separates, which include button-downs and culottes, Ayad turns up the sizzle on the season with sequin-dipped looks, off-shoulder flamenco dresses, and imaginative column gowns featuring her signature geometric-patterned lace.
For an exclusive first look at her collection, which is available at Harvey Nichols – Dubai and Design 971 in The Dubai Mall, browse through the gallery.