“It” Girls Illustrate What a Pop of Color Can Do for a Neutral Outfit

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Dana Hourani street style
Photo: Courtesy of Dana Hourani

The bird has its feathers, the leopard has its spots, and we have a vast world of clothing and accoutrements to make us stand out from the rest of humanity. One way to make sure your outfit gets noticed is to deploy a classic styling trick by wearing a neutral outfit and decorating it with a pop of color in the form of attention-grabbing red shoes or a vivid purple crossbody bag. But wait! This isn’t merely a styling trick – it’s also a psychological trick. Gestalt psychology is its own field of study, and within its boundaries lies the “Gestalt Effect”, a term that applies to visual perception.

In basic terms, the Gestalt Effect says that when objects are grouped together to form a whole – like an outfit, for example – parts of the whole that are different force visual notice. If you were wearing a completely beige outfit and a bright red belt, the contrast would cause someone passing by to stop and evaluate you. Don’t believe us? Check out the super noticeable street-style stars and “It” girls in our gallery, below, to see what a pop of color can do for a neutral outfit.

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