According to Symphony founder Salama Alabbar, visitors of this year’s Tasyourah, the retailer’s annual pre-Ramadan exhibition, are in for a treat. “We are very pleased to announce a bigger and better Tasyourah event this year with the collaboration of Al Khayalee and the participation of many renowned and talented designers,” Alabbar shares with Savoir Flair.
Read on to be the first to get the lowdown on the event.
Save the Date
This year, Symphony is moving away from an in-store event in favor of a bigger venue in the Town Square Center in Downtown Dubai. The pre-Ramadan exhibition will go on for five days, running from May 3rd to 7th and from 12 p.m. until 9 p.m. It promises to deliver a bigger and better selection of clothing, accessories, food, and beverages.
Fashion for a Cause
Proceeds from the entry fee to the event (AED 20) will go to the Community Development Authority, a government organization that develops frameworks for and helps enhance social development in Dubai.
Sister Act
Symphony’s Tasyourah 2016 event is organized and hosted by Salama and Shamsa Alabbar in collaboration with event-planning company Al Khayalee.
Keeping It Local
Renowned regional designers like Fatima Fardan, Mochi, Bouguessa, Bint Thani Studio, IAMMAI, and Shamsa Alabbar Jewelry will participate and showcase their collections.
Fab Collab
Symphony tapped its well-curated roster of international designers, namely Stella Jean, Isa Arfen, and Mother of Pearl, to create unique, one-off kaftan pieces for the holy month of Ramadan. The pieces will be available for purchase at the event.
