10 Homegrown Designers Who Have Put UAE on the (Fashion) Map

Savoir Flair Reemami
Reemami | Photographed by Francesco Scotti for Savoir Flair

Over the years and with the tireless effort of creatives, entrepreneurs, and the business sector, the UAE has emerged as a hotbed of innovative fashion design. In fact, the glittering Emirate is essentially a budding fashion capital. From streetwear to couture, the range of what our country is capable of should be a source of pride. Savoir Flair has always stayed at the forefront of fashion in the Middle East, which is why the top 10 homegrown brands on our list have had our support since day one – and will continue to in the future.


Madiyah Al Sharqi

Madiyah Al Sharqi’s eponymous brand is based in Fujairah and was launched in 2012. She is known for her lavish designs and uber-feminine aesthetic, which is usually translated by a palette of dreamy pastels and luxurious fabrics. Her work quickly caught on regionally and internationally, and is now stocked at retailers like Bloomingdale’s and Ounass. In 2016, Al Sharqi expanded her vision beyond confectionery eveningwear to include a smart, stunning line-up of daywear, and has been experimenting with a more earthy palette. She also launched two collaborative collections with Karen Wazen.

best Arab fashion designers
Photo: Courtesy of @madiyahalsharqi


An Emirati streetwear label is not something you see everyday, but Buka is here to change things up. Led by entrepreneurs Anas Bukhash and Harith Bukhash, the brand’s aesthetic targets both male and female urban youth with clothes that put a cool twist on the classics. 

best Arab fashion designers
Photo: Courtesy of Buka

Rami Al Ali

One of the most famous names to come out of the UAE, Syrian-born designer, Rami Al Ali, established his eponymous couture label in Dubai in 2001. Al Ali’s breakthrough came in 2009 when he was invited as a guest member of Alta Moda Alta Roma to showcase his Spring/Summer Couture collection on the official couture week calendar, while he debuted on the Parisian runways in January 2012 at Couture Fashion Week. Today, Al Ali’s magnificent creations adorned with intricate embroideries are synonymous with skillful artistry and modern elegance.

best Arab fashion designers
Photo: Courtesy of @ramialaliofficial

Nafsika Skourti

Nafsika Skourti first landed on our radar years ago at Fashion Forward, where her energetic and youthful collection reinforced the idea that streetwear has a viable voice in the UAE. The designer’s cleverly crafted collections – that are both elegant and ultra-glamorous –  have helped her gain international recognition in major fashion publications worldwide.

best Arab fashion designers
Photo: Courtesy of @nafsikaskourti


Many in the rest of the world think Middle Eastern fashion equates to traditional abayas, making it challenging to rise above perceptions (and misconceptions). Faiza Bouguessa of Bouguessa is one designer who is revolutionizing the way the rest of the world sees fashion in our region, and she is doing it by cleverly reinventing the abaya. In fact, her designs are so compelling that even Beyoncé is a fan. What sets her work apart is the impeccable tailoring and rich fabrics, which make her menswear-inspired designs hang beautifully on the body.

best Arab fashion designers
Photo: Courtesy of Bouguessa


Reemami, the brand launched by Reema Al Banna in 2009, is one of our favorites because of its strong feminist stance. Reemami is known for its quirky, whimsical prints, but behind each artistic scene is a message about the strength of women and the designer’s own active lifestyle. We are more than excited to see her brand grow and reach a new audience as the young designer continues to expand her creative reach.

best Arab fashion designers
Photo: Courtesy of @reemamiofficial

Taller Marmo

Although Taller Marmo was launched in 2013 by designers Riccardo Audisio and Yago Goicoechea, the results were fast for this young Dubai-based brand. In two short years, their work was recognized by the International Woolmark Prize when they won the regional portion of the competition and flew to New York to represent the UAE with a gorgeous six-piece capsule collection. Modernity is a driving force behind their aesthetic, leading them to update traditional suiting with festive prints or tufts of feathers, thereby providing a unique and luxurious wardrobe for the working woman of today.

best Arab fashion designers
Photo: Courtesy of @tallermarmo


While a flirty, youthful silhouette acts as a support structure for Mochi collections, it is Ayah Tabaris kaleidoscopic prints and embroidery that have really carved an identity for her brand. Her designs are inspired by and named after locations that Tabari has visited, and her travels act as both a signpost for her work and a resource for finding artisans to help craft her clothing. What’s so unique about Mochi is the timeless nature of each collection – each one is “seasonless” and always available. This means you can still purchase from past collections like ‘Jaipur’ and ‘Thailand’.

best Arab fashion designers
Photo: Courtesy of @allthingsmochi

Bil Arabi

As an artist, photographer, and designer, Nadine Kanso’s primary concern is in showcasing and reflecting the identity of the contemporary Arab. This thesis is found throughout her work, but nowhere as strongly as her Bil Arabi jewelry line. Every piece that she creates carries with it a message, with rings and earrings that come in the shape of Arabic words or letters. They’re both exquisite works of art and identity signifiers that everyone from regional fashion girls to supermodels Gigi Hadid and Kendall Jenner love to wear.

best Arab fashion designers
Photo: Courtesy of @bilarabi


Regional “It” girl Lilian Afshar sought fulfillment from the world of fashion, and she solidified her status as one of the region’s best designers when she launched her gorgeous box clutch label L’Afshar in 2014. Her marble and bug designs were instant hits, but as the brand has grown, so has Afshar’s artistry. While some local labels never make it beyond the UAE, L’Afshar is stocked around the world, has been recognized in international fashion publications, and is a favorite of celebrities like Beyoncé.

best Arab fashion designers
Photo: Courtesy of @LilianAfshar


The brainchild of Maha Abdul Rasheed, Bambah since its inception captured the attention of customers. Graceful, feminine silhouettes and playful prints have come to become a signature for the Dubai-based brand. In a short time since it was established, the brand gained considerable traction among the celebrity crowd, with Emma Roberts, Amal Clooney, and Priyanka Chopra being members of its fan club.

best Arab fashion designers
Photo: Courtesy of @bambah
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Click to get the latest news on your device
You can stop notifications at any time.
Unsubscribe from our notifications
Click to unsubscribe from notifications on this device.
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Connect using Facebook Messenger