A stroll through The Dubai Mall’s renowned Fashion Avenue offers an arresting glimpse of Symphony’s stunning new pop-up store. With gleaming marble facades and an elegant new logo curated by brand founder and esteemed entrepreneur Salama Alabbar, the region’s style-savvy women are magnetically drawn to the location, where they can find coveted international brands and an impressive range of emerging regional designers.
2016 is shaping up to be a big year for the retailer. Not only did Symphony launch its slick new pop-up, but it also re-vamped its online retail site, BySymphony.com. In addition to a new look and logo, the site is now more intuitive and consumer friendly than ever before, with original content awaiting your discovery alongside a staggering list of best-selling brands and must-have products.
To showcase the new store, Savoir Flair teamed up with Symphony loyalists and local influencers Rosemin Manji, Natalia Shustova, Asma Al Matrooshi, and Narimane Kurdi, four hardworking women who exemplify what it means to be a strong, entrepreneurial force in the region. Take an intimate inside look at the new Symphony store and catch up with some of our favorite “It” women, here.
Credits
Photographer Banan Al Awneh Fashion Editor Camille Macawili Photo Editor Maya Itani Makeup Artist Sarah of The AgenC Hairstylist AJ of The AgenC