Last night, Moschino celebrated its 30th anniversary with a show that had the entire audience standing on its feet. It was a show in the true sense of the word. While rumors of a live performance had made their way through the rows at Milan Fashion Week, few could have predicted what Moschino had in store for us.
As the audience took its seats, all eyes were on a giant stage behind red velour curtains. The show began with the projection of a short film – a retrospective on the life of the brand’s founder, the inimitable Franco Moschino – that ended with the words “Ciao, Franco”. Soon after, to the familiar sound of Gloria Gaynor’s “I Am What I Am” emerged the equally familiar face of Pat Cleveland, “It” Moschino model from the 80s, in a dress from Franco’s first ever show. Cleveland danced, bowed, and careened her way down the runway with a huge smile on her face – a refreshing change from today’s somewhat robotic models. She was closely followed by runway legends Violetta Sanchez, Amalia, and Gisele Zelany frolicking in other pieces from the Moschino archives, including a headdress made entirely of teddy bears.
Then began the actual presentation of Moschino’s Spring 2014 collection. Models walked two by two, one embodying good and the other embodying evil – saints versus sinners, in true Moschino fashion. The looks were all references to popular characters from Moschino’s archives – the nun, the biker, the Park Avenue princess – and the sense of humor in this collection was palpable. Rosella Jardini delved into the brand’s archives and borrowed ghetto-glam gold hoop earrings for the bad girl and reworked the brand’s iconic lettered belt to read “Good Girl”. One model wore devil’s horns while the other wore Minnie Mouse-inspired ears, complete with a red bow. The two looks were essentially two sides of the same coin, which Jardini made evident by using the same fabrics on both outfits; ruffled chiffon was a baby-pink coat on one model and tiny black underwear on the other, for instance.
The surprises continued as half-way through the show models Erin O’Connor and Jodie Kidd made an appearance before Gloria Gaynor emerged on stage in all of her 80s glory for a live rendition of the song. The extravagant celebration was exactly what we all needed to liven up Fashion Month, and, as we all stood up on our feet to get a better view of Gloria and the models, we clapped and cheered for a brand that was honoring its past on its way to the future – and for the sheer amazingness of it all.
Photos: Courtesy of GoRunway