Sales are on the rise at Coach 1941, and that has everything to do with the brand’s new-ish appointment of British designer Stuart Vevers to the helm of the ship. Since he took over, Coach has gone from being a down-market accessory slinger favored by fashion victims of a certain age to the kind of timely, pitch-perfect purveyor of ready-to-wear and accessories preferred by the fashion elite. One smooth move toward a more successful aesthetic stripped Coach’s surfaces of tacky logos, but, for Fall/Winter 2016, they’re back – this time in disguise. Vevers’ Americana-themed collection mines the best of 1970s high-school wardrobes and the Old West for an assembly of clothes that celebrate the current retro revival that is lighting up the industry (thanks in large part to Gucci’s Alessandro Michele). Vevers’ voice is distinct in the melee, preferring youth and ease of wear to the stuffy peacock-ing seen in decades past.
Call this collection a success and anticipate its arrival at a Coach store near you in six months’ time.
For Fall/Winter 2016, Coach assures that you don’t have be a high-school football star to earn a varsity jacket won from athletic feats on the field. While the jacket is central to Coach’s collection, it is decorated with vaguely sporty patches that recall nostalgic high-school days indirectly. The show opens with a paisley A-line mini skirt and a crimson varsity jacket bearing a “C” emblem that turns Coach’s logo mania of the past into a look more current with the times. Varsity jackets come in a range of colors and in sizes both full and shrunken, while A-line skirts follow similarly by coming in either print or wool-and-leather combinations. Additionally, there are sublime shearling coats that harken straight from small-town America, mixed-print separates, and cowgirl ensembles that feature yolked trim and embroidered flowers. While these are hardly trail-blazing looks, they stalwartly deliver on commercialism. Call this collection a success and anticipate its arrival at a Coach store near you in six months’ time (although the brand’s new ‘Rogue’ bag is already available for sale).