All of the youthful finery of Hilfiger's collection makes us wish he were adopting the direct-to-consumer model right now.
There is an iconic photo taken by Alfred Eisenstaedt on August 14, 1945 – also known as “VJ Day” – in Times Square that depicts a young Navy sailor returning from the war wrapped in the embrace of a nurse. If that moment of liberation, youthful enthusiasm, and romance were to be translated into a collection of clothes, it would be found in Tommy Hilfiger’s Fall/Winter 2016 collection. His romantic, nautical presentation, which took place inside a reconstructed shipyard, was imbued with the mood conjured by the famed photo, but his muse’s sea-faring adventures are more likely to be found aboard multi-million-dollar yachts than warships.
Hilfiger is a name that – until recently – has not felt very relevant, although it might have still held panache for certain sub-cultures. It was his exuberant Spring/Summer 2016 collection starring Gigi Hadid that saw Hilfiger elevating and evolving his maritime aesthetic into fresh new threads for the millennial generation. He is also one of the first of the old fashion vanguard to adopt the new direct-to-consumer model, starting in September 2016. Fall/Winter 2016 continues along the same theme of newness and relevance with a show that also stars Hadid, and it’s clear from Hilfiger’s smart, luxurious presentation that the designer is back in full force.
All of the youthful finery of Hilfiger’s collection makes us wish he were adopting the direct-to-consumer model right now.
Hilfiger places his spin on nautical romance with 1950s housewife-inspired silhouettes found on gamine, puff-shouldered frocks done in silk “tattoo” prints, glossy leather, and sheer chiffon. Fisherman’s sweaters, knee-length netted skirts, and rope-accented tops also help carry the message forward.
Beyond the nautical milieu, embellishment tends toward the glittery, with sparkling Peter Pan collars, pussybow knots, and vintage-inspired brooches stealing the spotlight. The clothes are utterly adorable, but outerwear displays a serious side in the form of enviable navy capes, coats trimmed with gold piping and buttons, and coats lined with optic white shearling. All of the youthful finery of Hilfiger’s Fall/Winter 2016 collection makes us wish he were adopting the direct-to-consumer model right now, because there are dozens of looks worth snapping up immediately.