A smart fashion philosophy to live by would be to never say never. Trends come and go, and so do fashion brands – it’s all part of the business. But with the 90s trend making a comeback, an influx of brands that we all previously loved and owned are re-emerging once again with fresh and modern spins.
Here, Savoir Flair takes a look at the brands that are guaranteed to give you 90s nostalgia.
Paco Rabanne
With the brand’s new visual identity, a modern and futuristic design aesthetic, a well planned-out multi-channel retail strategy, and a strong digital game, Paco Rabanne is set to become one of the coolest brands this year under Julien Dossena’s artistic direction.
Jill Stuart
In the 90s, Jill Stuart started building her fashion empire and bloomed as a designer. In the same decade, Cher of Clueless wore a tartan-print school uniform by the brand, thereby solidifying its position as one of the most important fashion houses in the 90s. Fast forward to the present and Jill Stuart has been regaining the attention it deserves by putting a well-done, grown-up spin on the seventies trend that has been very much present for the last few seasons.
Puma
One of the highlights of New York Fashion Week so far would have to be the Fenty Puma by Rihanna show. Leave it to the world’s most marketable celebrity to build such hype around her first debut collection as Women’s Creative Director and Brand Ambassador of Puma.
Guess
How do you make a successful comeback? Get two of the biggest names in the fashion and music industries to front your ad campaigns. Guess’ recent collaboration with rapper A$AP Rocky, which is launching soon on Guess.com, is a nod to the fashion and rap culture of the 90s and will feature denim jackets, crop tops, and striped turtleneck tops.
