5 Minutes with Rita Ora in Dubai: Her Thoughts on Athleisure and Adidas

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Photo: Courtesy of Adidas

Ahead of her one-night-only performance in Dubai at RedfestDXB, music sensation and style icon Rita Ora found the time to promote her on-going collaboration with Adidas. Savoir Flair joined her at The Dubai Mall to discuss her new Adidas Originals collection and penchant for athleisure.

You’ve mastered the athleisure look while being out and about. When it’s time to go to the gym, do you wear something different?
For the gym, it’s the usual look – leggings with a sports bra. I don’t really like going to the gym, so I focus more on pilates and toning.

Which piece from the collection is your favorite and which one best represents your personality?
I just wanted to keep it sporty and sexy. The flares are a piece that I really love and I’m wearing them myself. I haven’t got the longest legs in the world, so I wanted something that made women feel like not everything has to be so tight all the time.

I wanted something that made women feel like not everything has to be so tight all the time.

How did the Japanese influences in this collection come about?
Everything from the silhouettes and the colors that you see to the fabrics and inspiration have come from where I’ve been around the world and my journey with Adidas. I went on tour in Asia a couple of years ago and I became obsessed with everything there – the fashion, the culture, the landscapes, their values. I saw an old traditional robe while I was there and wanted to bring it into this collection. This isn’t a cultural separation thing. This is something I want the world to admire and appreciate. I designed this collection a year ago, so I’m kind of trying to remember what was going through my head then. I’m already two collections ahead right now.

What have you learned about yourself and about being a designer with this on-going collaboration?
Adidas has been collaborating with some really great artists, especially musicians, and it’s great support. I’ve learned a lot more about the fabrics and the silhouettes and with Adidas there’s so much room to experiment. What makes this collaboration special for me is that, if it were entirely up to me, no one would understand what’s going on, which is exactly my personality. I sometimes come in with so many ideas, but the team reminds me to stay within the budget. As an artist and also as a fan of fashion, I take it really seriously and this is a massive learning curve for me. I want to be an inspiration for kids my age. I mean, I’m 25 – I’m getting old, but… That was meant to be a joke! Am I actually getting old? [laughs]

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