New York Fashion Week is currently under review by the Boston Consulting Group to see whether or not changes need to be made to the schedule, which includes taking a look at whether or not the New York industry should adopt an in-season model (where collections are shown alongside the current retail cycle). Some brands took this as the start of a fresh new era in fashion and immediately took the in-season model to heart. As the first major show slotted on Day One of the New York Fashion Week cycle, BCBGMaxAzria found itself in a unique position this time around. With the media surrounding the event buzzing about industry changes, the brand was tasked with finding a clear path in the midst of confusing circumstances. But instead of rocking the boat, Max Azria chose to play it safe.
Any one of the editors, stylists, or celebrities who slogged through arctic temperatures to get to the show could picture themselves in the warm embrace of BCBGMaxAzria’s stylish layers presented for Fall/Winter 2016, but will tastes change in six months when the collection actually ends up on the retail shelves? The fact that this collection holds instant appeal reflects the very problem the industry currently faces. In other words, the problem derives from the fact that we’re faced with freezing cold temperatures and the solutions presented by BCBGMaxAzria are both fetching and super current, but we must wait before they can be ours.
This tidy collection is a perfect summation of what is currently in fashion now. There were holey knit tights, fuzzy footwear options, sumptuous knit layers, ruffled tunics, color-blocked jackets, cold-shoulder tops, and sparkly Lurex ribbed knits. Every one of these styles is currently being pushed as a winter trend, which makes it clear that BCBGMaxAzria has no intention of reinventing the wheel, but is rather interested in updating what we’re already wearing. Save for a few ensembles, like the sheer sparkly knit top over a silver bandeau worn with an embellished sackcloth leather skirt, none of BCBGMaxAzria’s propositions for Fall/Winter 2016 felt “new”, but they were certainly beautiful and styled with a keen eye toward texture and pattern pairing.
Poised at the start of New York Fashion Week, the brand has chosen to stand its ground rather than to cut a new path through the foggy mire that is the current state of the industry.