When Snapchat first launched, it was almost instantly associated with the kind of temporary photo-posting platform that enabled people to see flashes of the unsavory on their respective feeds. However, with a new update that introduced “My Story” and later the “Discover” section that’s used by larger media outlets, Snapchat was suddenly the coolest social platform in the world.
Not only does it allow you to customize your daily stories with cool filters (including animated ones), text, and screen drawing, but it is now legitimized by the huge amount of celebrities and brands that use it to share intimate details of their day-to-day. While the majority of users post slice-of-life stories, high-fashion brands like Gucci and Elie Saab have seized the opportunity to bring intimate backstage and behind-the-scenes access to this new millenial-driven platform, thereby engaging with a new generation of consumers.
Snapchat’s unique platform makes you feel as close to the action as any fashion insider and, with Fashion Month rapidly approaching, there are plenty of brands you can follow to stay in the know as the runway shows and parties unfold.
For a closer look a the five high-fashion brands that are excelling at the Snapchat game, click through the gallery.
Elie Saab joined the Snapchat game in May of 2015, and since then it has taken every opportunity possible to display beautiful behind-the-scenes imagery from runway shows, close-up beauty shots, and tours of its ateliers that show skilled craftsmen deftly embellishing and hand-stitching gowns.
Follow Elie Saab on Snapchat @ElieSaabLive.
Gucci’s total rebranding has extended to Snapchat. Via its account, you can now preview collections, see the sets and shoots for major ad campaigns, or discover the brand through the eyes of celebrity insiders, like Jared Leto.
Follow Gucci on Snapchat @Gucci.
Burberry is the brand at the forefront of the digital consumer movement, and it was the first high-fashion brand in the world to create digital brand experiences in order to engage with a new generation of shoppers. Because of its fanatical devotion to digital strategies, it was also the first major luxury brand to jump on Snapchat. Its stories, which focus primarily on behind-the-scenes footage, are excellently curated, informative, and well shot.
Follow Burberry on Snapchat @Burberry.
Louis Vuitton debuted on Snapchat last May with a showcase of its Cruise 2016 collection. In addition to exposing viewers to its latest collections, the brand shares secret insider content, collection previews, and close-up shots of products.
Follow Louis Vuitton on Snapchat @LouisVuitton.
Cult luxury brand Valentino is as exclusive as it gets and sometimes can seem like an impenetrably private world. However, when Valentino joined Snapchat, its universe opened up as the brand invited users to see how shows came together, shared mood boards for collections, and detailed the inner sanctum of its highly specialized ateliers.
Follow Valentino on Snapchat @Valentino.