5 High-Fashion Brands That Are Brilliant at Snapchat

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5 OPEN GALLERY

When Snapchat first launched, it was almost instantly associated with the kind of temporary photo-posting platform that enabled people to see flashes of the unsavory on their respective feeds. However, with a new update that introduced “My Story” and later the “Discover” section that’s used by larger media outlets, Snapchat was suddenly the coolest social platform in the world.

Not only does it allow you to customize your daily stories with cool filters (including animated ones), text, and screen drawing, but it is now legitimized by the huge amount of celebrities and brands that use it to share intimate details of their day-to-day. While the majority of users post slice-of-life stories, high-fashion brands like Gucci and Elie Saab have seized the opportunity to bring intimate backstage and behind-the-scenes access to this new millenial-driven platform, thereby engaging with a new generation of consumers.

Snapchat’s unique platform makes you feel as close to the action as any fashion insider and, with Fashion Month rapidly approaching, there are plenty of brands you can follow to stay in the know as the runway shows and parties unfold.

For a closer look a the five high-fashion brands that are excelling at the Snapchat game, click through the gallery.

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