Moschino’s love affair with branding and logos has provided Jeremy Scott with an almost endless source of inspiration in the pop-culture world around him. From McDonald’s to Spongebob Squarepants to Barbie, they’ve all made for an auspicious two seasons for the designer with sales to match the social-media buzz his collections generate. For Fall/Winter 2015, while the rest of the fashion industry is playing #ThrowbackThursday with collections that look to the 50s, 60s, and 70s, Scott still has his feet firmly planted in the 90s. His collection of rebellious, revealing streetwear that recalled the ghetto-glam days of hip hop pulled another thread of the mainstream tapestry, this time using the cast of Looney Tunes as next-in-line for commercial overload. But is this theme getting predictable? Definitely.
Setting aside the Looney Tunes sweatshirts and baseball-striped cropped tanks and miniskirts, there were other ideas at work that deserved more attention. Massive puffy outerwear in neon hues, quilted skater shorts, colorful overalls, and low-slung denim with boxer briefs peeping from the rim paid homage to New York City’s b-boy scene in the 1990s. Graffiti prints and massive amounts of chain necklaces also supported the attitude of the collection, which was, as always, fun. A trio of teddy bear-inspired pieces, including a teddy hoodie with fluffy ears, elicited plenty of oohs and aahs from members of the audience, who were clutching the brand’s new bear-shaped fragrance in one hand and an even cuter bear-shaped iPhone case in the other – goodies that had been placed on seats ahead of the show. Commercial success? Yes, again. Original creativity? Scott had simply reworked iconic street looks from the 90s, most of which can be copied by a visit to a thrift store for far less money.
Photos: Courtesy of Imaxtree