Hervé Léger by Max Azria is a brand that exists for a certain type of woman. She is sexy, confident, leggy, toned, and, most of all, cultured. Culture speaks to the body of Hervé Léger’s Fall/Winter 2015 collection, which fuses artistic ideas inspired by the architecture and artistry of Barcelona’s Gaudí. Barcelona also played a part in Max Azria’s collection for BCBG this season, but his Hervé Léger output is where the real magic happens. The brand’s aesthetic is well-established – tight, fits-like-a-glove construction stamped with cool, almost microscopic details like topstitching, whipstitching, studs, grommets, and more.
This season, dresses fit like a second skin, which makes their incredible detail work appear to be tattooed on the body. Azria expressed Gaudí’s three-dimensional balustrades, kaleidoscopic tilework, and anarchic facades with sequin and mosaic details that transformed each piece from a cocktail dress into a work of art. Instead of toning down the palette, Azria amped it up with psychedelic abstract embroidery that resembled inkblot tests and stitching that mimicked the natural finery of tropical flora and fauna. Although Azria steadfastly relies on brand signatures season after season, he manages to find inspiring ways to present new ideas within a fairly restrictive framework. This time around, Barcelona was the cosmic intersection where architecture and fashion fused for a new interpretation of the Hervé Léger aesthetic.
Photos: Courtesy of Imaxtree