Usually, BCBG Max Azria is easily identifiable with its urban/cool mix of wearable mid-market apparel. The functional, mass-market side of the BCBG maintains its status quo, but a new infusion of ready cash from Guggenheim Partners has only served to embolden the brand. This season, BCBG Max Azria improves the luxury angle of its output, with a runway show that glittered with top-notch picks for Fall/Winter 2015. Whereas previous collections instantly signalled the brand’s established aesthetic, this one was special – one could almost mistake all of the fine embroidery and fur elements as coming at the hand of a European maison.
For the cooler months, shapes are cozy and pseudo-bohemian, with turtlenecks, floaty dresses, and tunic tops comprising the first portion of the show. Layered together, the looks are lush and unmistakably chic, at times touched with fur, ruffles, and top-stitching. Think Ali McGraw or Anjelica Huston as monied co-eds in the 70s and you’ll approximate the kind of mood BCBG set for the season. The collection really hits its stride a third of the way through the show when incredible toppers begin to emerge. They sport boxy shoulders and loose shapes, but err on the side of maximal and impressive with tons of intricate embroidery work, color-blocked suede, and angora-fur pockets and sleeves. Oh, and did we mention that you could turn them inside-out for a completely different look? The outerwear at BCBG is so cool you’ll want to snatch it all up right this moment. Lubov Azria shared that embroidered tiles from Barcelona provided inspiration for many looks, and that is exactly the kind of cross-cultural infusion the brand needed. To shake off stagnating designs, it needed to get out of the concrete jungle and explore potential elsewhere. This time around, travel paid off in more ways than one.
Photos: Courtesy of Imaxtree