When Wall Street crashed in 2008 and global citizens abandoned creature comforts in favor of survival, the high fashion and luxury goods market took a nosedive. The event precipitated a radical shift in fashion, which began to embrace more practical, wearable clothing that consumers not only wanted but also needed. Enter “normcore”, or “the new normal” as Louis Vuitton’s Nicholas Ghesquière dubbed it. Suddenly, smart, contemporary designs were popping up for a more democratic consumer base. Proenza Schouler’s designers, Lazaro Hernandez and Jack McCollough, touched on the new wave of fashion by showing a completely covetable collection of modernized sportswear separates and menswear cover-ups, juxtaposed against the ramshackle interior of the former JP Morgan headquarters on Wall Street.
Tired of tradition and inspired by the hip culture of the street, modern women are looking for high style without the fuss of having to construct top-to-bottom looks for everyday. Proenza Schouler’s Spring/Summer 2015 meets this need with coordinated separates that credit their uber-stylish exteriors to a wide variety of collaged textures, eccentric accents, and sportif tailoring. The duo literally expands the potential of leather separates by including elastic waistbands for easier fit and movement, and presents them with graphic, contrast paneling for added allure. Eveningwear embraces the fluidity of fringe, with large sections of it dangling from the bottom of unraveling houndstooth and jacquard bodices. If we take this presentation as a case study of just how beautifully the fashion industry has bounced back from the brink of disaster, we’re left with hope for a continued march forward under a new regime of accessible luxury.
Photos: Courtesy of Imaxtree