If Marc by Marc Jacobs felt more electric than normal this season, it is due to the efforts that new creative heads Luella Bartley and Katie Hillier put into reinvigorating the MBMJ girl, and the tone is unruly, irreverent, and a heck of a lot of fun. Who is the new MBMJ girl? By the looks of it, she’s a form of street-punk-rave princess, the likes of which we haven’t seen on the MBMJ runway before – save for a few cues picked up from Bartley and Hillier’s time researching the brand’s 13 years of archives.
Marc Jacobs’ signature polka dots remained at the forefront of the collection, stamped along vinyl-looking skirts, transformed into tie-front bandeaus, and traced along slick cropped rain jackets. Graphic tees, sackcloth dresses, and button-down hoodies printed with cult-like symbols also established this season’s new rave-culture-meets-street-punk aesthetic. Utilitarian frocks outfitted with straps and pockets were balanced with less practical looks, like liquid vinyl leggings and two-piece separates in a blank, clinical white. For Spring/Summer 2015, minimal style takes on a snarling type of appeal that will send the street-style crowd into a frenzy on par with a wild night in Ibiza.
Photos: Courtesy of Imaxtree
