The worlds of 1950s housewives and the tech-savvy 21st century converge in Holly Fulton’s Fall/Winter 2014 collection at London Fashion Week.
Fulton’s tribe wears streamlined separates and casual daywear with a sort of self-aware sense of humor that puts their tech obsession front and center. Adorable sleeveless sheath dresses, tailored blazers, and fitted pencil skirts are splashed with stylized appliqués featuring mobile phones clutched by manicured hands. Some of the scenery is inspired by Fritz Lang’s Metropolis, which explains the deus ex machina appliqué corralled by Art Deco florals – which made an impactful statement down the face of a nude frock. The result is charming without being twee, presented on sophisticated pieces that flatter the form and make a lot of commercial sense. Although the final portion of the show – a slot that’s usually geared toward eveningwear – is made up of flirty dresses and skirts, the looks are versatile enough to work for day or night. What’s clear here is that Fulton respects the modern woman, her lifestyle, her interests, her needs, and her fantasies. This collection is fun, funny, and effortlessly wearable, and those three descriptors are enough to entice the interest of legions of women.
Photos: Courtesy of GoRunway