For Fall/Winter 2014, Lacoste designer Felipe Oliveira Baptista re-envisions golf wear for the modern era. While such a reference might signal stuff-shirted preppiness, Baptista took enough cues from the streets to keep the collection radically youthful and open-minded.
Although the Lacoste brand is rapidly associated with tennis, the family’s obsession with golf made an apt reference point for Baptista’s presentation. After his visit to the family’s Chantaco golf course in France, he began to imagine the clean lines and rich colors of the course for a collection. For the clothes, this meant monochrome separates, minimalist windbreakers and parkas, as well as plenty of knit separates. It’s important that Lacoste patrons who have never held a club in their life are still be able to find wearability in this collection, which is why overt golf references were eschewed in favor of subtlety. For instance, patterned sweaters made a nod to argyle, while polished flats updated the traditional golf shoe. In doing so, Baptista captured well-bred prep style with a youthful twist, driving interest toward a bright future as the new street style brand to contend with.
Photos: Courtesy of GoRunway