It takes a hefty amount of creativity to design around a single iconic look and make it fresh every season, but Hervé Léger’s creative designers, Lubov and Max Azria, make it look easy. For Fall/Winter 2014, they put forth a flashy, fetishistic collection of second-skin dresses that dazzle with intricate details. Their iconic “bandage” dress was given a cage-like corset update, and the results are ridiculously sexy.
Their iconic “bandage” dress was given a cage-like corset update, and the results are ridiculously sexy.
Hervé Léger is a brand that caters to those gifted with well-toned physiques. So far, it has proven to corner this aspirational market successfully, and with its latest offerings it extends beyond sexy clothes to versions that are even more covetably stylish than previous incarnations. In order to translate the technological backing that accomplishes the development stage of its creative process, the design duo keeps lines rigorous and unyielding. When establishing the collection, Max and Lubov’s sketches are improved and modified by a computer program that renders them in 3-D. As such, subtle 3-D prints and pixelated patterns keep a futuristic mood alive throughout the presentation.
In addition to these intelligent touches are a variety of sensual-meets-luxe looks that pair dresses so tight they look tattooed on with major leather jackets featuring furry, and occasionally feathery, sleeves. Some looks were molded to the frame like reptilian body armor, while others featured more relaxed skirts slashed with fringe or pretty with pleating. With incredible confidence, Hervé Léger presents one of its best collections in recent memory, taking an established look and tweaking it until it’s just the right shade of different.
Photos: Courtesy of GoRunway