It is hard to say at what moment we finally arrive at the stage where we call ourselves “women”, but there is a moment – a mental paradigm shift where one realizes that they’ve sloughed the last remnants of girlhood and stepped into a new skin. Sometimes, fashion can help to usher in that occasion – the one where miniskirts are traded for pencil skirts, peacoats for cashmere car coats, Mary-Janes for chic D’orsay pumps. If you’re ready to say yes to this new stage of personal development, or if you’re already firmly embedded in the sisterhood of Women, Sportmax’s gentle lines, luxurious fabrics, and gossamer frocks will certainly hold great appeal. Their delicate, billowing separates are lovely, and the plunging v-necked frocks are even lovelier. The palette is respectably neutral, but splashed at times with oversized polka dots presented in vinyl patches or contrasting silk. Their approach to relaxed femininity is a brilliant way to attract an even broader spectrum of women, but they err on the side of clean modernism to the point that sheer sleeveless pantsuits appear as enticing workwear choices for next season. This is not an easy feat to accomplish. The trick is to combine comfortable silhouettes with breezy fabrics – touching the looks at times with fashion-forward details like polka dots, mesh, sheer paneling, and sculptured bustiers. Sportmax’s Spring/Summer 2014 outing is a master lesson on feminine dressing for the modern era.
Photos: Courtesy of GoRunway