The walls of 36, Via Fogazzaro (the venue adjacent to the Prada headquarters) were covered from floor to ceiling in gigantic murals on which were painted the portraits of women. Following collaborations with the likes of Rem Koolhaas and Vahram Muratyan, the brand further cemented its position as a patron of the arts by inviting six muralists to paint their interpretations of the themes of femininity, representation, power, and multiplicity on the walls of the venue. The results were astonishing, but what we were about to witness… was even more so.
In what fans and critics alike are calling her best collection in years, Miuccia Prada presented her own interpretation of those very themes. She painted a woman who is sporty, strong, fun, and fearless in her fashion choices. As The Strangeloves’ “I Want Candy” blasted around the venue, models emerged in colorful, bejeweled ensembles with rainbows and faces, not unlike the ones painted on the murals, appearing on bags and dresses, printed, embroidered, bejeweled, and bright. While other designers have riffed on sportswear for Spring 2014, Prada redefined sport-chic by playing around with ribbed cotton – which, if you remember, made an appearance in her Fall 2013 collection. The models wore ribbed-cotton leg warmers, complete with athletic-inspired stripes at the top and bottom, and with the same ricamo – embroidered stones – as the ones on the skirts and dresses. The same fabric also peaked out from beneath skirts and was worn as cuffs by the models. Shoes followed last year’s silhouette, but were finished in sportier materials like ribbed rubber. Prada even dared to tackle the previously uncool Teva sandal, covering it in stones and transforming it into next season’s must-have shoe.
Returning to the concept of femininity, she outfitted her modern woman in sexy, strapless dresses with dipping necklines and all the support she could need to tackle the world around her – and quite literally so. At first, the impeccably styled models wore gorgeous bejeweled bras over dresses and tops, and then the bras were incorporated as part of the garments. If Superman can wear his underwear over his costume, then the modern Superwoman will wear her bra over her clothes. Miuccia Prada has indeed created a cult collection for today’s independent women the world over.
Photos: Courtesy of GoRunway